Yes and no. Copywriting is a specific form of writing that both informs the reader and persuades them to take action. It needs to be clear, concise, and attention-grabbing to help businesses make sales. Think of it as the secret sauce behind effective advertisements.

Creative copywriters combine advertising with creative writing to entertain the reader and make a connection with them. They use a form of copywriting that incorporates and adhere’s to a unique brand voice. Consistent use of creative copywriting across multiple channels for a single company creates a cohesive, one-of-a-kind brand. They do more than just write copy—they tell a brand’s story with their own voice.

Absolutely. Hiring a professional copywriter is an investment toward better connecting with your audience and making more sales. You will also save time by not needing to write your own marketing material—which is crucial for small businesses that are looking to expand.

No, it is not likely that AI will replace copywriters all together. While AI writing programs like Chat GPT are on the rise, AI writing can only mimic the human voice. It cannot intuitively understand your audience and the nuance of using a consistent brand voice. AI writing is also being flagged by search engines like Google, making AI-written content rank lower on search engine results pages.