Product Packaging
The majority of my copywriting work for BARK was writing and editing product packaging.
Whenever someone asks me what being a creative copywriter entails, it’s these fun bits of copy that incorporate a quirky and unique brand voice (like BARK’s) that I tend to mention. For their product packaging, that copy included the collection name, toy name, product features, and descriptions for each of those items.
For product packaging, I also make sure all the less fun (though highly important) copy is included such as safety warnings, happiness guarantees, and legal lines for licensed products.
There is sooo much fun packaging I would love to include in this section of my portfolio, but I tried to narrow it down to some of my favorite backer cards. I hope you enjoy reading them as much as I enjoyed writing them!
