Client Blogs
Blogs are some of my favorite pieces to write. They have a wide spectrum of variation, from very raw and personal to highly polished and informational. Which certainly keeps my job interesting! Always a journalist at heart, I love learning new things and packaging my findings into useful articles for others to absorb.
Blogs are the perfect place for businesses to both display expertise in their field, and showcase their personality. Not to mention they make excellent marketing funnels when you incorporate SEO strategies, which I always do.
Below are some examples of the different blogs I’ve written with different audiences and brand voices in mind.
Empowered Shipping: Control Your Logistics with S-2
S-2 International
Shipping and logistics is serious business. Not only is it large in scale, but the amount of trust shippers need to have with their logistics companies must be great.
For this reason, S2 blogs incorporate a voice that is highly informational and no-nonsense. They address pain points and anticipate concerns of their potential clients in order to answer their most frequently asked (and Google searched) questions.
Sometimes your brand needs to stay tactical and technical. S-2 International is certainly one of those brands.
How To Prepare Your Home For Vacation
Kentucky Farm Bureau Insurance
Contrary to popular belief, insurance companies are not out to get you!
In fact, working for KFB taught me the importance of marketing to combat this exact stereotype. Their brand voice is a friendly and knowledgeable one, like that of a good neighbor.
When I wasn’t creating social media content for them, I contributed to the company blog with helpful listicles that were seasonally topical and relevant to their audience.
Feminism & Advertising
O’Keeffe PR
How do you market a marketing company?
For O’Keeffe, I wrote blogs with helpful tips and thoughtful questions about the world of advertising and marketing. These were used to funnel readers from social media and email marketing campaigns to their website, as well as to show the personal side of the business and it’s employees.
For this particular blog, I brushed off my Women’s Gender and Sexuality Studies Certificate to write about the fine line between promoting feminism and jumping on the feminism train for notoriety and profit.
This was a wonderful opportunity for me to write something I am passionate about and show the company’s understanding of the nuances of marketing feminism at the same time.
