When a new dog toy collection hits retail stores, it needs marketing material to draw the consumer’s eye while they shop. Writing copy for this marketing material for BARK proved to be an interesting challenge. I always aimed to add some quirky BARK voice flair to the general “buy now” sentiment, while keeping the call to action clear and succinct. BARK also uses in-store marketing to provide way-finding for consumers who are unsure which type of dog toy would be best for their dog.