Personalized Brand Voice Style Guide
Make marketing yourself FUN, not a chore.
Marketing yourself as an entrepreneur can be challenging, overwhelming, and awkward as hell. But it doesn’t have to be!
With a personalized Brand Voice Style Guide, you’ll find clarity on how your brand’s voice should sound, who you’re speaking to, and what you should be shouting from the rooftops. (You know, so you actually do.) 😉
Solidify Your Message In 3 Steps
Give me all your scattered thoughts and big-brain ideas for marketing your business, and I’ll turn them into ~20 pages of copywriting gold you can reference any time—all in just two weeks!
Start With A Call
Schedule a free 30 min. call for us to to get to know one another, determine marketing pain points, and establish a vision for your brand voice.
Spell Out Specifics
Complete a survey to detail the specifics of your business, offers, and branding ideas that Sarah can sift through for copywriting gold.
Say, “Bye Writer’s Block!”
Receive your custom Brand Voice Style Guide—complete with key messaging pillars, brand voice guidelines, and audience personas.
Wait…what exactly IS a brand voice?
Think of your brand voice as the persona of your business—the personality behind the pen.
Your brand voice can be closely tied to your own personality, or it can be a personality all of its own. Either way, it’s the voice that speaks directly to your potential leads, and the one you embody when writing all your marketing material.
No matter how personal your brand voice is, establishing one (and guidelines for how to maintain it) makes marketing yourself wayyy easier. You can learn more about why brand voices rock at my free Brand Voice Webinar. It’s only 30 min. and I host it every month!
Make Sales Without Sounding “Salesy”
Your brand voice is more than just a vibe. It’s a methodical marketing strategy.
With a Brand Voice Style Guide, you’ll gain the foundation for writing copy that both makes sales and feels authentic to you.
Stop Staring At A Blinking Cursor
Get PAGES of personalized writing inspiration for just $450
- Personalized mission statement
- Personalized vision statement
- List of top core values
- Differentiators from your competitors
- Voice & Tone Guidelines
- Ideal level of professionalism
- How your voice is described
- How your voice sounds when read
- Feelings your voice evokes from your audience
- Who you’re speaking to (audience overview)
- Tone parameters
- Grammar & Syntax Guidelines
- Point of view guidelines and examples
- Brand-specific lexicon (quirky words, phrases, & jargon)
- Sentence structure and cadence guidelines
- Taglines
- CEO’s elevator pitch
- Long-form CEO bio (formal)
- Short-form CEO bio (casual)
- Personable calls to action (CTAs)
- Hashtag suggestions
- Font suggestions
- Color story & hex code suggestions
- Overall visual vibe inspiration
- Three key marketing messages (what your brand should be shouting from the rooftops)
- Descriptions of each messaging pillar
- Examples of each messaging pillar
- General target audience overview
- Specific audience personas
- Detailed descriptions of each persona
- Common pain points of each persona
- Ideal messaging for each persona
Not only do you get all this pre-written copy for less than $500, the full price of your guide will be discounted off any future purchase of a creative copywriting bundle.
Sarah Rose: Your Brand Voice Expert
So, fun fact: I used to name dog toys!
I worked for BARK, a quirky dog toy company, as creative copywriter for their retail team. And it was a total dream job for a creative marketer like me. That is—until my role was cut in a round of layoffs.
While job hunting, I found myself questioning what in particular I loved about writing for BARK. (Other than being punny and working with my pup, Stede of course.) The answer: writing with a fun, personable, and highly-specific brand voice.
That’s when I decided to bring the joy of writing with a creative brand voice to those who need it most: small businesses owners. Because marketing yourself certainly isn’t easy, but it doesn’t have to be a burden.
Now, I help my clients create and maintain the perfect, personalized voice for their brand so they can feel authentically themselves, and proud to market their business. Are you ready for copy that sounds like YOU?
Sound Just Like You, But Better
If you struggle to write marketing material that stands out, converts leads, and sounds like a polished version of your natural speaking voice: this guide is for you! And if you aren’t sure what having a brand voice for your business could look like, I encourage you to schedule a free discovery call. There’s no obligation to buy, I just love helping small business owners make marketing themselves easier. 🙂
Helen Bullock
Life Mastery Consultant,
Helen Bullock Coaching
LeAnna Curvelo
Health Coach,
PCOS Holistic Health
Colleen Wietmarschen
President,
Your Literary Prose
Let’s Create the Brand Voice of Your Dreams
Don’t let yourself feel trapped in a box you didn’t mean to build. You can make your brand whatever you want!
No matter if you’ve just formed your LLC or you’ve been in business for years, you deserve to have a brand you’re genuinely excited to promote.
Brand Voice Creation—Frequently Asked Questions
What is an example of a brand voice?
As a brand voice expert, my favorite examples of brand voices with punchy personalities are Wendy’s, Liquid Death, and Ben & Jerry’s. All three of those brands stick to their core values in their messaging, are easily recognizable, and elicit strong emotions from their audience.
What are the three C’s of brand voice?
The three C’s of brand voice are Clarity, Consistency, and Constancy. (Sometimes Constancy is switched for Character.) You can read all about them in this informative Forbes article on how to build your personal brand.
How do you define your brand voice?
Defining your brand voice requires taking a hard look at your own brand, your competitors, and your audience to a new voice that stands out, feels authentic, and speaks volumes. The first step is defining your core values and determining what key messages you want to become your marketing pillars.
What is brand voice vs tone?
Your brand voice is the personality of your brand, which always remains the same, while the tone can change based on context. For example, you can use a more formal tone when writing marketing material for LinkedIn and a more casual tone when writing for TikTok, but the overarching brand of your business stays consistent through your voice.