Sarah Rose Writes

Apart from my own newsletter, which you should totally sign up for if you haven’t already 😉, my favorite example of email copywriting I’ve completed for a client is that of PatronArt.

PatronArt is a company with an exciting new premise: you dream it, we paint it. You fill out a form with your idea for a piece of custom art, and a team of local artists propose their ideas and prices of how to bring it to life. 

The difficulty with marketing this novel concept is that it is so new, it isn’t self-explanatory. Custom art also isn’t cheap. So convincing first-time visitors to the website that they should invest in a luxury product they didn’t know was even a possibility proved to be an ongoing challenge. As part PatronArt’s digital marketing strategy, I wrote email newsletters to help explain the business premise to newcomers, and display credibility to convert potential customers into paying customers.

Each email was designed to cultivate the growing online community, keep up with the local art scene, feature artists, and showcase competed artwork.