Website Copy
If you couldn’t already tell, I write a lot for the dog product industry. (If you’re wondering why, check out my blog!)
When it comes to my writing portfolio, I often find the dog-centric copy I’ve written provides the clearest example of how I combine creative writing with sales strategy to create copy that is both effective and evocative of emotions. And when it comes to websites, emotion is everything.
You want your potential clients/customers to know you really see them. You understand their joys as well as their pain points. You’re selling them more than just your product or service, but on the feeling it will give them. For dog products, that feeling is simple: it’s the joy of playing with your dog, and making your dog’s day.
Second to emotion, the next most important part of website copy is Search Engine Optimization. The following e-commerce product descriptions I wrote for BARK are great examples of how I include searchable keywords and phrases in my clients’ web copy while keeping the brand voice fun, fresh, and full of emotion.
